Articles in Category: Sales and Marketing
The Myth of “Self-Service”
I bought it. It was my dumb decision. My wife rightly questioned me, and yet I assured her it’d be great. We moved a few years ago, and one of the many joys of moving are unexpected expenses. We needed a washer and dryer. Rather than go to a big box store or even research online what I should purchase, Read More…
Marketing Return on Investment: Drowning in Data (Part 2)
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Marketing Return on Investment: Drowning in Data
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Company Spotlight – Roger L Daniel Insurance
What is the one thing most people don’t know about your company that you wish they did? People know that we sell insurance – however most people do not know we are extremely proficient in creating income and protecting assets with different investment strategies. How did the downturn of the national economy impact your marketing efforts? Have you marketed differently Read More…
Marketing Tips From Google’s Search Quality Guidelines
Who’s got two thumbs and spent four hours poring over the recently released Google Search Quality guidelines? This guy* *I’m pointing my thumbs at myself There’s of course a ton of little tidbits that we can learn about SEO from a document whose initial purpose was to be a resource for actual quality testers for Google. A rarity for the search giant, Read More…
Three Ways Bruce Lee Can Help With Your Marketing
Bruce Lee is unreal. I decided to YouTube the popular video “One inch punch Bruce Lee,” and while I watched him gracefully exert himself with some of the most impressive moves I’ve ever seen someone do (Seriously, who can nun chuck a ping pong ball?), he always did so with the least amount of effort required so as to not Read More…
Marketer’s Guide to Photography – Part 3
Welcome to part 3 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing editing software. Missed the earlier parts? Read part 1 here, and part 2 here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography – Part 2
Welcome to part 2 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing photography tips, tricks, and good practice. Missed part 1? Read it here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography
Have you ever looked at a real estate listing online and found you were disinterested by poorly lit, noisy or badly composed photos? How about looking at a product like a diamond ring or article of clothing and noticing that a blurry or low resolution photo somehow diminishes the quality of the product itself? Whether we humans consciously admit it Read More…
Company Spotlight – Yellowstone Fitness
Don Christensen, Owner/GM of Yellowstone Fitness shares some insight into his marketing goals and strategies. What is the one thing most people don’t know about Yellowstone Fitness that you wish they did? That our gym is the largest gym in the area featuring 42,000 Square Feet of Fitness including a pool, hot tub, basketball gym, cycling room, Cross Fit Studio, Read More…
Is it time for a new logo?
A company’s logo can be viewed as a business’ first impression on a customer, from the top of a letterhead, to a business card, to a countless number of other marketing materials, both print and online. The logo is a persistent, prevalent and powerful form of marketing, and says a lot about a business through its use of color, style, Read More…
The Responsive Web: How making your website mobile and tablet friendly can improve your online marketing
In Feburary 2014, for the first time ever Americans used mobile devices more than PCs to access the internet. Also, 4 out of 5 consumers use their smartphones to shop online. These statistics show a powerful need for marketers to re-evaluate their online presence.* What is Responsive Web Design? At its core, responsive design is creating websites that are “device Read More…
Company Spotlight – Performance Engineering & Consulting
With the Bakken oil and gas boom providing a boost to our local economy, Ultra Graphics sits down with Performance Engineering’s Scott Aspenlieder to discuss his new Billings company’s marketing strategy in this thriving industry. What is the one thing most people don’t know about your company that you wish they did? The full scope of our services. The civil engineering industry covers such Read More…
Five ways to get good results from your email campaigns
Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of $40 for every dollar spent on email marketing in 2013 *. A well targeted, consistent message can bring in new customers and convert leads by utilizing engaging copy and high quality visuals. Here are some useful tips that help you improve your Read More…
Variable Images – How to start a personal conversation with your customers
At the first introduction to the use of “personalization” in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach. With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation Read More…
Geographic Targeting with Every Door Direct Mail
One of the key ingredients to any successful direct mail campaign is the list. A relatively new product from the USPS makes it easier and more affordable than ever to use geographic targeting for your next mail campaign. Every Door Direct Mail or EDDM is unique in that the mail list recipients are based entirely on location. It’s an ideal Read More…