Articles in Category: Mail & Fulfillment

How Variable Data Printing Can Enhance Your Marketing Campaigns

Unique Marbles

Personalized advertising gets your attention. Whether it’s an image that tugs at the heartstrings or an offer that’s hard to refuse, it makes more of an impact when it’s tailored to your specific interests. By using variable data printing (VDP), you can personalize your marketing pieces to connect to each of your customers. To put it simply, variable data printing Read More…

4 Ways to Save Money on Direct Mail

The savvy marketer already knows that direct mail works wonders for successful reach and engagement, but just in case you needed some extra reinforcement, a recent survey by Small Business Trends* provides some great insights into the modern consumer: 54 percent of consumers surveyed said they want to receive mail from businesses they’re interested in. 59 percent of U.S. respondents Read More…

Geographic Targeting with Every Door Direct Mail

Every Door Direct Mail

One of the key ingredients to any successful direct mail campaign is the list. A relatively new product from the USPS makes it easier and more affordable than ever to use geographic targeting for your next mail campaign. Every Door Direct Mail or EDDM is unique in that the mail list recipients are based entirely on location. It’s an ideal Read More…

USPS Promotes EveryDoor Direct Mail

The United States Post Office is strongly promoting their EveryDoor Direct Mail program.This saturation style mailing provides a cost effective way to communicate to every mail address or “EveryDoor” for a certain geographical area. The advantages include no list to buy or no need to address each individual mail piece. A generic address suffices in getting each mail piece delivered. Read More…