Articles in Category: Sales and Marketing
Company Spotlight – 360 Office Solutions
Ultra Graphics was able to meet up with 360 Office Solutions owners Frank Cross and Craig Bartholomew to discuss their marketing strategy and evolution. What is the one thing most people don’t know about your company that you wish they did? The depth and breadth of services, capabilities and product categories we have available for the end users. From furniture Read More…
The Marketing Bubble of Billings
Billings hovers around fifth in a lot of online conversations statewide about growth and excitement, behind Kalispell, Missoula, Bozeman, and Sidney (despite the truth). If you’re counting on your hands, that means Billings gets, at best, a pinky finger. That’s not much for the state’s biggest city. Ironically, other Montana townships might just be salivating at the economic opportunities Billings Read More…
Six Things That Turned LinkedIn Upside Down for Me – Jon Switzer
LinkedIn is powerful. I can attribute success to creating valuable relationships on the platform. I’ve also failed to to use LinkedIn to it’s full potential and it’s impacted me. The following are six things I’ve learned over the last year on how to use LI as a vehicle to great relationships: 1. Don’t spend too much time on LinkedIn posting. Read More…
Why would you print something blurry on purpose?
Quite fitting that a magazine named “Noise & Color,” now in their third year of publication, would print what, at first glance, looks blurry. In reality, the magazine is in 3D – complete with detachable 3D shades on the inside cover. Not only is the magazine itself creative, but response from their advertisers (who had the choice to opt in for the 3D ads Read More…
Target audience is Job 1
It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn’t dream about planning a sales call unless you knew whom you were going to meet and what you were trying to accomplish. Simple, right? So why do so many direct marketing projects start with something like: “On this project I would Read More…
The Process of Direct Marketing
Direct marketing is effective, because it’s grounded in tried and true principles. Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business. You wouldn’t consider buying a significant Read More…
The Golden Rule of Direct Marketing Revisited
Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking Read More…
Direct Marketing beats Advertising in ROI
First a little background. Advertising is used to build brand image, awareness and loyalty. Direct marketing is used to generate an immediate response or order. This is done through a strong call to action. Purchasing action is generally deferred with advertising. Direct marketing is a way of doing business. The return on investment for every $1 spent on advertising will Read More…
The Sky’s the Limit
Ever get those postcards in the mail that have your name on the front not just in the mailing panel but addressing you directly? Postcards that say “Hey Dan, come into our office and get a great deal on a brand new Chevy!” Even if you’re not in the market for a new Chevy (or if you prefer Dodge) you Read More…