Articles in Category: Sales and Marketing

Mastering Website Navigation

A website’s navigation is the roadmap to your content, and the main method of interaction with your visitors. If it’s not up to snuff, it can lead your users down a frustrating rabbit hole of unnecessary clicks and wasted time, or at the very least lead them away from conversions such as contact forms, quote forms, or purchases. Master your Read More…

Five Ways to improve your efficiency in 2019

business man with multiple arms

For any business or non-profit, efficiency and productivity are keys to improving – but many organizations don’t give it the focus it deserves. Inspired by a renewed motivation to become more efficient in the new year here at Ultra Graphics, we’ve compiled a list of big time wasters and efficiency killers, and ideas to overcome them. These five ways to Read More…

What to look for in a commercial printer

In some competitive markets, choosing a commercial printer for your organization can be tricky. Ultra Graphics has compiled a list of the top 5 traits your printer should have to best support your business or non-profit. This article will describe the following traits, and why they’re important: Accessibility, reliability, versatility, affordability, and authority ( a lot of “ility’s”) Accessibility The Read More…

How Variable Data Printing Can Enhance Your Marketing Campaigns

Unique Marbles

Personalized advertising gets your attention. Whether it’s an image that tugs at the heartstrings or an offer that’s hard to refuse, it makes more of an impact when it’s tailored to your specific interests. By using variable data printing (VDP), you can personalize your marketing pieces to connect to each of your customers. To put it simply, variable data printing Read More…

How to Plan Your Trade Show Display

If you’re reading this, you’re probably already considering promoting your products and services at a trade show. Whether you need help designing your exhibit, ordering promotional items, printing display banners, or all of the above – Ultra Graphics can help. Benefits of Attending a Trade Show Making the investment to attend a trade show not only opens the door to Read More…

What to do when marketing makes you feel dumb.

Feature Image for Article - What to do when marketing makes you feel dumb

It’s happened to all of us. Whether it be a multi-touch campaign, a Facebook ad, a direct mail piece, or just a gigantic sign outside your storefront – there have been those times that you were confident that customers would be marching in by the thousands. Days later, when it doesn’t happen, you’re scratching your head wondering why it was Read More…

Company Spotlight – Lynnrich Siding, Windows, and Doors

Lynnrich seamless siding, windows and doors shares some marketing tips that make their local business a successful one. We’ve probably all heard the catchy Lynnrich Your Home jingle on the radio. The owner was kind enough to answer some marketing questions to give us some insight into his customer-service oriented approach to running a local Billings business. What is the Read More…

Helping Others One Walking Stick at a Time

Eight year old Jacob Studer is a businessman and philanthropist. As founder of Billings Best Hiking Sticks, he started small with weekly “driveway sales” but it didn’t take long before he grew to online distribution and local deliveries. These days Jacob channels both his business sense and his creativity to help raise money for local charities. His first charitable donation Read More…

Marketing Return on Investment: Drowning in Data (Part 2)

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Marketing Return on Investment: Drowning in Data

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Company Spotlight – Roger L Daniel Insurance

What is the one thing most people don’t know about your company that you wish they did? People know that we sell insurance – however most people do not know we are extremely proficient in creating income and protecting assets with different investment strategies. How did the downturn of the national economy impact your marketing efforts?  Have you marketed differently Read More…

Marketing Tips From Google’s Search Quality Guidelines

Who’s got two thumbs and spent four hours poring over the recently released Google Search Quality guidelines?  This guy* *I’m pointing my thumbs at myself There’s of course a ton of little tidbits that we can learn about SEO from a document whose initial purpose was to be a resource for actual quality testers for Google.  A rarity for the search giant, Read More…