Tag Archives: Tutorials
Planning keywords for SEO and SEM
Whether you’re building a new website from scratch, optimizing an existing website for SEO, or starting a new advertising campaign on Google Ads, the following tools and techniques will help you gather, organize, and curate the most relevant keywords for your online marketing goals. How to use the Keyword Planner: When you’re writing content for your website, it’s best to Read More…
Mastering Website Navigation
A website’s navigation is the roadmap to your content, and the main method of interaction with your visitors. If it’s not up to snuff, it can lead your users down a frustrating rabbit hole of unnecessary clicks and wasted time, or at the very least lead them away from conversions such as contact forms, quote forms, or purchases. Master your Read More…
Five Ways to improve your efficiency in 2019
For any business or non-profit, efficiency and productivity are keys to improving – but many organizations don’t give it the focus it deserves. Inspired by a renewed motivation to become more efficient in the new year here at Ultra Graphics, we’ve compiled a list of big time wasters and efficiency killers, and ideas to overcome them. These five ways to Read More…
How to add video to your website
Adding video to a website, whether it’s on WordPress or not, is actually quite simple. If you upload the video to a streaming provider such as YouTube or Vimeo, it can be as simple as pasting the video’s URL into a post or page (for WordPress sites), or the video’s provided embed script code into an html or PHP document Read More…
How to Plan Your Trade Show Display
If you’re reading this, you’re probably already considering promoting your products and services at a trade show. Whether you need help designing your exhibit, ordering promotional items, printing display banners, or all of the above – Ultra Graphics can help. Benefits of Attending a Trade Show Making the investment to attend a trade show not only opens the door to Read More…
4 Ways to Save Money on Direct Mail
The savvy marketer already knows that direct mail works wonders for successful reach and engagement, but just in case you needed some extra reinforcement, a recent survey by Small Business Trends* provides some great insights into the modern consumer: 54 percent of consumers surveyed said they want to receive mail from businesses they’re interested in. 59 percent of U.S. respondents Read More…
Image Optimization: an Intro and Guide
With the rise of image-heavy social media networks like Instagram and Pinterest, the demand for “media-rich” websites is becoming less of a trend and more of a necessity. People expect to see multimedia during their browsing experience, and the days of text-heavy or bland content with no supporting imagery are numbered. On the other hand, the increase in media-rich sites Read More…
What to do when marketing makes you feel dumb.
It’s happened to all of us. Whether it be a multi-touch campaign, a Facebook ad, a direct mail piece, or just a gigantic sign outside your storefront – there have been those times that you were confident that customers would be marching in by the thousands. Days later, when it doesn’t happen, you’re scratching your head wondering why it was Read More…
Website Security – an Intro and Guide
Whenever a new system, program, resource, or technology is unleashed upon the world, you can make a sure bet that someone bad will do everything they can to exploit it. The most widespread technologies are also inevitably the biggest targets, and there’s fewer Content Management Systems (CMS) with a bigger bullseye on its back than WordPress. At the time this Read More…
Marketing Return on Investment: Drowning in Data (Part 2)
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Marketing Return on Investment: Drowning in Data
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Marketing Tips From Google’s Search Quality Guidelines
Who’s got two thumbs and spent four hours poring over the recently released Google Search Quality guidelines? This guy* *I’m pointing my thumbs at myself There’s of course a ton of little tidbits that we can learn about SEO from a document whose initial purpose was to be a resource for actual quality testers for Google. A rarity for the search giant, Read More…
Quick Tip – How to trick your desktop browser into thinking it’s a mobile device
Google recently updated their Search Quality Rating Guidelines, and – no surprise – mobile experience now plays a bigger role than ever in determining search ranking. If you have the time, it’s a good read here. In light of Google’s newest guidelines, did you know that you can spoof mobile devices using Firefox to test your website on many different mobile devices, Read More…
Marketer’s Guide to Photography – Part 3
Welcome to part 3 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing editing software. Missed the earlier parts? Read part 1 here, and part 2 here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography – Part 2
Welcome to part 2 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing photography tips, tricks, and good practice. Missed part 1? Read it here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography
Have you ever looked at a real estate listing online and found you were disinterested by poorly lit, noisy or badly composed photos? How about looking at a product like a diamond ring or article of clothing and noticing that a blurry or low resolution photo somehow diminishes the quality of the product itself? Whether we humans consciously admit it Read More…