Tag Archives: Tutorials

Target audience is Job 1

It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn’t dream about planning a sales call unless you knew whom you were going to meet and what you were trying to accomplish. Simple, right? So why do so many direct marketing projects start with something like: “On this project I would Read More…

Portable Document Format (PDF), the Global Standard.

PDF was developed for the exchange of final, print-ready pages. Print professionals, graphic designers, and other professionals use PDF to deliver predictable, press-ready files. We hope that our series of “File Tip Flashcards” will be helpful in preparing your files. The full set is also available here whenever you need a refresher. Please feel free to send us an email Read More…

The Process of Direct Marketing

Direct marketing is effective, because it’s grounded in tried and true principles.  Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business.  You wouldn’t consider buying a significant Read More…

The Golden Rule of Direct Marketing Revisited

Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking Read More…

File Tip Flashcards

Why is my photo blurry? There are a lot of design and print terms out there that can be pretty daunting for someone not familiar with the industry. Terms like resolution, bleed, and RGB vs CMYK are important tools to a designer, and knowing how to apply them properly ensures the highest quality. With that in mind, we’ve decided to Read More…