Tag Archives: Tutorials
Five ways to get good results from your email campaigns
Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of $40 for every dollar spent on email marketing in 2013 *. A well targeted, consistent message can bring in new customers and convert leads by utilizing engaging copy and high quality visuals. Here are some useful tips that help you improve your Read More…
Help, my computer is running slow and I may have viruses!
UPDATE 12-30-16 – Even years after publishing, this post is still helping a lot of people. However, since the post is so old, we think it’s important to note that some of the items below may no longer exist, no longer be applicable to mulodern computers and operating systems, or just plain not work anymore. Use at your own risk. Read More…
What do you want from this design?
1. Objectives and Goals What do you want from this design? Is it a redesign or reworking of an existing design, or is it a completely new design? Do you already have solid ideas for what you want it to look like or are your ideas more vague? Nailing down what your goals are is important to creating a design Read More…
Target audience is Job 1
It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn’t dream about planning a sales call unless you knew whom you were going to meet and what you were trying to accomplish. Simple, right? So why do so many direct marketing projects start with something like: “On this project I would Read More…
Portable Document Format (PDF), the Global Standard.
PDF was developed for the exchange of final, print-ready pages. Print professionals, graphic designers, and other professionals use PDF to deliver predictable, press-ready files. We hope that our series of “File Tip Flashcards” will be helpful in preparing your files. The full set is also available here whenever you need a refresher. Please feel free to send us an email Read More…
The Process of Direct Marketing
Direct marketing is effective, because it’s grounded in tried and true principles. Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business. You wouldn’t consider buying a significant Read More…
The Golden Rule of Direct Marketing Revisited
Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking Read More…
Design for the Right Price
Describing what you want your finished product to look like can be a lot harder than it sounds. Here are some tips to get the best design for your money. Whether you’re starting from scratch or you have an idea in mind, run through this list to help the designer get it right the first time. Who are you trying Read More…
File Tip Flashcards
Why is my photo blurry? There are a lot of design and print terms out there that can be pretty daunting for someone not familiar with the industry. Terms like resolution, bleed, and RGB vs CMYK are important tools to a designer, and knowing how to apply them properly ensures the highest quality. With that in mind, we’ve decided to Read More…