Articles in Category: Design Services
How Variable Data Printing Can Enhance Your Marketing Campaigns
Personalized advertising gets your attention. Whether it’s an image that tugs at the heartstrings or an offer that’s hard to refuse, it makes more of an impact when it’s tailored to your specific interests. By using variable data printing (VDP), you can personalize your marketing pieces to connect to each of your customers. To put it simply, variable data printing Read More…
10 Basic Concepts to Improve Your Graphic Design
Experienced and professional designers have an eye for layout, composition, and color – gained from years of work and thousands of projects. For those not familiar with the concepts of design, building a pleasing visual for a marketing or advertising campaign can seem daunting. While the design is not the most important part of a campaign (that would be the Read More…
Image Optimization: an Intro and Guide
With the rise of image-heavy social media networks like Instagram and Pinterest, the demand for “media-rich” websites is becoming less of a trend and more of a necessity. People expect to see multimedia during their browsing experience, and the days of text-heavy or bland content with no supporting imagery are numbered. On the other hand, the increase in media-rich sites Read More…
Is it time for a new logo?
A company’s logo can be viewed as a business’ first impression on a customer, from the top of a letterhead, to a business card, to a countless number of other marketing materials, both print and online. The logo is a persistent, prevalent and powerful form of marketing, and says a lot about a business through its use of color, style, Read More…
What do you want from this design?
1. Objectives and Goals What do you want from this design? Is it a redesign or reworking of an existing design, or is it a completely new design? Do you already have solid ideas for what you want it to look like or are your ideas more vague? Nailing down what your goals are is important to creating a design Read More…
Portable Document Format (PDF), the Global Standard.
PDF was developed for the exchange of final, print-ready pages. Print professionals, graphic designers, and other professionals use PDF to deliver predictable, press-ready files. We hope that our series of “File Tip Flashcards” will be helpful in preparing your files. The full set is also available here whenever you need a refresher. Please feel free to send us an email Read More…
Design for the Right Price
Describing what you want your finished product to look like can be a lot harder than it sounds. Here are some tips to get the best design for your money. Whether you’re starting from scratch or you have an idea in mind, run through this list to help the designer get it right the first time. Who are you trying Read More…
File Tip Flashcards
Why is my photo blurry? There are a lot of design and print terms out there that can be pretty daunting for someone not familiar with the industry. Terms like resolution, bleed, and RGB vs CMYK are important tools to a designer, and knowing how to apply them properly ensures the highest quality. With that in mind, we’ve decided to Read More…