Posts by Daniel Rickman
Marketer’s Guide to Photography – Part 2
Welcome to part 2 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing photography tips, tricks, and good practice. Missed part 1? Read it here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography
Have you ever looked at a real estate listing online and found you were disinterested by poorly lit, noisy or badly composed photos? How about looking at a product like a diamond ring or article of clothing and noticing that a blurry or low resolution photo somehow diminishes the quality of the product itself? Whether we humans consciously admit it Read More…
Is it time for a new logo?
A company’s logo can be viewed as a business’ first impression on a customer, from the top of a letterhead, to a business card, to a countless number of other marketing materials, both print and online. The logo is a persistent, prevalent and powerful form of marketing, and says a lot about a business through its use of color, style, Read More…
The Responsive Web: How making your website mobile and tablet friendly can improve your online marketing
In Feburary 2014, for the first time ever Americans used mobile devices more than PCs to access the internet. Also, 4 out of 5 consumers use their smartphones to shop online. These statistics show a powerful need for marketers to re-evaluate their online presence.* What is Responsive Web Design? At its core, responsive design is creating websites that are “device Read More…
Five ways to get good results from your email campaigns
Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of $40 for every dollar spent on email marketing in 2013 *. A well targeted, consistent message can bring in new customers and convert leads by utilizing engaging copy and high quality visuals. Here are some useful tips that help you improve your Read More…
Variable Images – How to start a personal conversation with your customers
At the first introduction to the use of “personalization” in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach. With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation Read More…
Geographic Targeting with Every Door Direct Mail
One of the key ingredients to any successful direct mail campaign is the list. A relatively new product from the USPS makes it easier and more affordable than ever to use geographic targeting for your next mail campaign. Every Door Direct Mail or EDDM is unique in that the mail list recipients are based entirely on location. It’s an ideal Read More…
The Sky’s the Limit
Ever get those postcards in the mail that have your name on the front not just in the mailing panel but addressing you directly? Postcards that say “Hey Dan, come into our office and get a great deal on a brand new Chevy!” Even if you’re not in the market for a new Chevy (or if you prefer Dodge) you Read More…