Tag Archives: Personalized Communication
How Variable Data Printing Can Enhance Your Marketing Campaigns
Personalized advertising gets your attention. Whether it’s an image that tugs at the heartstrings or an offer that’s hard to refuse, it makes more of an impact when it’s tailored to your specific interests. By using variable data printing (VDP), you can personalize your marketing pieces to connect to each of your customers. To put it simply, variable data printing Read More…
Variable Images – How to start a personal conversation with your customers
At the first introduction to the use of “personalization” in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach. With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation Read More…
The Sky’s the Limit
Ever get those postcards in the mail that have your name on the front not just in the mailing panel but addressing you directly? Postcards that say “Hey Dan, come into our office and get a great deal on a brand new Chevy!” Even if you’re not in the market for a new Chevy (or if you prefer Dodge) you Read More…