Posts by Michelle Tracy
How Variable Data Printing Can Enhance Your Marketing Campaigns
Personalized advertising gets your attention. Whether it’s an image that tugs at the heartstrings or an offer that’s hard to refuse, it makes more of an impact when it’s tailored to your specific interests. By using variable data printing (VDP), you can personalize your marketing pieces to connect to each of your customers. To put it simply, variable data printing Read More…
10 Basic Concepts to Improve Your Graphic Design
Experienced and professional designers have an eye for layout, composition, and color – gained from years of work and thousands of projects. For those not familiar with the concepts of design, building a pleasing visual for a marketing or advertising campaign can seem daunting. While the design is not the most important part of a campaign (that would be the Read More…
How to Plan Your Trade Show Display
If you’re reading this, you’re probably already considering promoting your products and services at a trade show. Whether you need help designing your exhibit, ordering promotional items, printing display banners, or all of the above – Ultra Graphics can help. Benefits of Attending a Trade Show Making the investment to attend a trade show not only opens the door to Read More…
Top 10 Power Words For Marketing Headlines
Language is one of the most powerful tools that we can use as marketers. It probably sounds pretty cliche by now, but content is king, and words sell. Marketing materials come in so many different forms these days; everything from online ads and social media posts, to direct mail and billboards. Now more than ever, specific words matter – they Read More…