Save time, money and get your marketing message to your customer with Every Door Direct Mail.
Every Door Direct Mail (EDDM) is a program of the U.S. Postal Service (USPS) that makes marketing to your customers easier and more affordable than ever. Without purchasing a list, you can reach every door of a geographical area while taking advantage of a reduced postal rate. You can even target your audience by age, income, or household size and include coupons, menus, and more to bring your customers straight to your door.
Using EDDM is almost like sending a billboard to your customer’s mailbox. Because using this system requires that your mail piece falls within the USPS “flat” dimension guidelines, you’ll have a huge amount of real estate to cover with big, vibrant graphics of your products and services. A common EDDM mail piece size is 9” x 6.25” but you can stretch it up to 15” long.
Location, location, location. EDDM is unique in that the recipients are based entirely on location, which is an ideal way to saturate specific areas, such as neighborhoods that are close to your business. If you’re the new pizzeria in town, EDDM is a quick and efficient way to let every home know about you within a 5-mile radius of your business.
Is EDDM right for your business or non-profit?
There are many businesses out there that will benefit from using EDDM, from restaurants, to banks, to health-care providers or politicians. If you have a relevant marketing message to people in a specific geographical area, EDDM could work for you. Let the mailing experts at Ultra Graphics help you with your next direct mail campaign.
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