Email Marketing

No matter the industry, email marketing plays a major role in the day-to-day communications of any organization.

People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? Ultra Graphics can help you engage your target audience like never before, using:

  • Personalized Communications
  • Design Services
  • Copywriting
  • Personalized and General URLs
  • Email/Subject Line Tracking

Some Email Marketing Tips:

Mind the Subject Line:

The Subject line is one of the most important pieces of an email campaign. The subject line can literally mean the difference between a customer opening and reading your email, or throwing it away without a second look. There are hundreds of articles online that pick apart the science (or art) of writing the perfect subject line – use that information to your advantage to ensure your viewers are interested enough to open your message. Avoid using all caps or multiple exclamation points in your subject, as these can trigger email providers to tag the email as spam. Do use words like “exclusive”, “offer” or “Free”. Some email marketing service providers even have subject line research testing that allows you to compare your subject to popular and successful past campaigns.

Always Be Consistent:

Consistency in your email campaigns gives your recipients a sense of trust and security. Most of the time, customers don’t like to be surprised or bombarded with unexpected emails, even from sources they opted to receive. Stick to a schedule with your campaigns (such as once a week, twice a week, etc…), and send all your emails at a consistent time of day, and you’ll see a better open and click rate from interested and accepting customers.

Add Value to Your Audience:

Almost every email campaign you send has one purpose: to build your brand and sell products. However, if every email campaign is a message focused on products, deals or discounts, your customers can become apathetic and start to ignore them. Position yourself as an expert in your field – providing valuable information to your customers, and you’ll find them looking forward to opening your emails. It can be as simple as a small tip, funny joke or image, or engaging tutorial.

Use Responsive Design:

More than half of all email messages are opened on a mobile device, which means your email is being viewed on multiple sizes and resolutions, whether it be iphones, android devices, ipads, laptops, or desktops. Many email campaign service providers such as Mailchimp and Constant Contact include responsive design by default in their templates.

Utilize Email Tracking:

The most successful email campaign can fall short of its potential if you don’t analyze and use the resulting data. Most email campaign service providers have a robust reporting system, with information as simple as opens and clicks, and complicated as browser and operating systems, email providers, and domain names. Use this information to influence your next campaign to create an even better result: How many people opened the email? Which links were clicked the most? How many people opened the email on their mobile device? Did anyone unsubscribe, and why?

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