What does Branding & Identity mean to Ultra Graphics?
All of the components that relate to a company combine to be their brand identity. This can include logotypes, fonts, colors, textures, photography, and more. Branding goes way beyond a logo, tagline or jingle, it’s the message the consumer receives – the entire customer perception. Over time, your customers will connect these consistent messages with your brand. You can develop and grow your brand over time by:
- Regular mentions from colleagues, family or friends
- Using a consistent brand message, logo and tagline
- Building long-term relationships with your customers
- Providing real-life experiences and testimonials from your consumers about your products and services
- Building a strong online presence
How a Strong Brand Can Build a Company
Taking the time and effort to create a strong brand is very important if you want your company to grow. Here’s why the hard work can really pay off:
Your customers will remember you. Don’t be just another egg in a basket. Develop identifiers that make your company unique and will endear your name into the minds of your customers.
You’ll establish a base of loyal customers. People are more likely to buy products and services multiple times when they’ve had a positive experience with a certain brand. Not only are your loyal customers more likely to repurchase what they’ve bought, but they’ll buy other products from you and have the potential to become a brand ambassador to others.
Your company will be top of mind. People who have never done business with you but have encountered your brand over and over, are likely to recommend you without previous knowledge of your products and services. Psychologists have shown that familiarity induces liking.
Your customers will know what to expect. If your band is consistent and clear, your customers will be at ease knowing exactly what to expect each and every time. This makes referrals to your company that much easier.
You Have It, Now Use It
Apply your brand to everything. Get your new brand identity out in front of people so it can make you look good! Get some new print materials made, create some social media ads, apply that new color to everything. Get out there and get noticed!
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