Rack cards can work for almost any kind of business.
Whether you’re a hotel chain, restaurant, contractor, plumber, or just about any other entertainment or service industry, rack cards are an amazing way to generate interest for your business. Basically, a rack card is a snapshot of your business in print form that is showcased in other businesses that have a high foot traffic – when a business card is just not enough.
For example, if you are a local Billings restaurant – in addition to getting added to as many hotel directories as possible – you would want a rack card or brochure available to all the hotel’s guests as they pass by check in, or near the elevators. In your rack card you would have pictures of your delicious food to entice passers-by to visit.
How about if you’re the hotel? Then a rack card would make sense at an airport, bus station, or other transit / transportation industry.
Rack cards can take many forms, but for the most part the standard size is 4″ wide by 9″ high, full color, typically double sided. Many rack cards can be half folded, or trifolded if you need more space to market your business and show customers how you’re different from your competitors.
Some Rack Card Tips:
- Use photography to your advantage: Don’t skimp on the quality of your photography. If you’re a hotel, people want to see pictures of clean spacious rooms, and the amenities like swimming pools or in-house restaurants or bars. If you’re a restaurant, it’s all about the FOOD! If you’re a contractor, then pictures of your best portfolio work make sense.
- Be unique: Many times rack cards are sitting in a display with many other competing business’s rack cards. Use this to your advantage by putting eye-catching imagery or text that shows how you are unique to your competitors. You want them to be enticed enough to pick up your card, then once you have their interest, you can provide the details on the back.
- Choose the right location for your rack card: Check with potential distribution points to see what their average foot traffic is, what kind of customers they serve, and how many other competitors will also be displaying materials. Ideally you want to have your rack card displayed to customers with the exact wants/needs you can provide.
Rack Card Pricing
Rack cards, like every other product and service here at Ultra Graphics, are custom-quoted based on a variety of factors like quantity, whether or not they’re folded, if they require custom design, etc… but generally speaking the higher the quantity, the less per piece. If you’re interested in getting a free quote, please fill out our request a quote form here!
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