The Power of WordPress
A look at how WordPress leverages a solid foundation and community support to be the most preferred CMS, and how WordPress is the right choice for Ultra Graphics and our customers. WordPress is a CMS (content management system) that was first created in 2003 by a limited few who wanted to streamline the website development process by “enhancing the typography”. Read More…
Marketer’s Guide to Photography – Part 3
Welcome to part 3 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing editing software. Missed the earlier parts? Read part 1 here, and part 2 here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography – Part 2
Welcome to part 2 of the Marketer’s Guide to Photography from Ultra Graphics. In this article, we’ll be discussing photography tips, tricks, and good practice. Missed part 1? Read it here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…
Marketer’s Guide to Photography
Have you ever looked at a real estate listing online and found you were disinterested by poorly lit, noisy or badly composed photos? How about looking at a product like a diamond ring or article of clothing and noticing that a blurry or low resolution photo somehow diminishes the quality of the product itself? Whether we humans consciously admit it Read More…
Company Spotlight – Yellowstone Fitness
Don Christensen, Owner/GM of Yellowstone Fitness shares some insight into his marketing goals and strategies. What is the one thing most people don’t know about Yellowstone Fitness that you wish they did? That our gym is the largest gym in the area featuring 42,000 Square Feet of Fitness including a pool, hot tub, basketball gym, cycling room, Cross Fit Studio, Read More…
Is it time for a new logo?
A company’s logo can be viewed as a business’ first impression on a customer, from the top of a letterhead, to a business card, to a countless number of other marketing materials, both print and online. The logo is a persistent, prevalent and powerful form of marketing, and says a lot about a business through its use of color, style, Read More…
The Responsive Web: How making your website mobile and tablet friendly can improve your online marketing
In Feburary 2014, for the first time ever Americans used mobile devices more than PCs to access the internet. Also, 4 out of 5 consumers use their smartphones to shop online. These statistics show a powerful need for marketers to re-evaluate their online presence.* What is Responsive Web Design? At its core, responsive design is creating websites that are “device Read More…
Company Spotlight – Performance Engineering & Consulting
With the Bakken oil and gas boom providing a boost to our local economy, Ultra Graphics sits down with Performance Engineering’s Scott Aspenlieder to discuss his new Billings company’s marketing strategy in this thriving industry. What is the one thing most people don’t know about your company that you wish they did? The full scope of our services. The civil engineering industry covers such Read More…
Five ways to get good results from your email campaigns
Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of $40 for every dollar spent on email marketing in 2013 *. A well targeted, consistent message can bring in new customers and convert leads by utilizing engaging copy and high quality visuals. Here are some useful tips that help you improve your Read More…
Variable Images – How to start a personal conversation with your customers
At the first introduction to the use of “personalization” in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach. With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation Read More…
Geographic Targeting with Every Door Direct Mail
One of the key ingredients to any successful direct mail campaign is the list. A relatively new product from the USPS makes it easier and more affordable than ever to use geographic targeting for your next mail campaign. Every Door Direct Mail or EDDM is unique in that the mail list recipients are based entirely on location. It’s an ideal Read More…
Company Spotlight – 360 Office Solutions
Ultra Graphics was able to meet up with 360 Office Solutions owners Frank Cross and Craig Bartholomew to discuss their marketing strategy and evolution. What is the one thing most people don’t know about your company that you wish they did? The depth and breadth of services, capabilities and product categories we have available for the end users. From furniture Read More…
Indiana Jones and the #1 Ranking in Google
SEO Experts From Bozeman Share Tips for Getting Your Business Noticed. We’ve all seen at least one of the Indiana Jones movies where the dashing professor Jones travels the world in search of adventure and some historically important relic. Along his adventures he discovers more about himself, falls in love, and eventually saves history. All of the Indiana Jones movies Read More…
The Marketing Bubble of Billings
Billings hovers around fifth in a lot of online conversations statewide about growth and excitement, behind Kalispell, Missoula, Bozeman, and Sidney (despite the truth). If you’re counting on your hands, that means Billings gets, at best, a pinky finger. That’s not much for the state’s biggest city. Ironically, other Montana townships might just be salivating at the economic opportunities Billings Read More…
Today is Veteran’s Day – 2014
Katie, one of our very best at Ultra Graphics, who I get to work with as our team’s Project Coordinator, came in more cheerful than I’d ever seen her last Tuesday, Election Day. I asked, “Why are you so happy?” Grinning from ear from ear, she retorted, “Today is the best day of the year!” Antagonistically, I asked, “What if Read More…
Six Things That Turned LinkedIn Upside Down for Me – Jon Switzer
LinkedIn is powerful. I can attribute success to creating valuable relationships on the platform. I’ve also failed to to use LinkedIn to it’s full potential and it’s impacted me. The following are six things I’ve learned over the last year on how to use LI as a vehicle to great relationships: 1. Don’t spend too much time on LinkedIn posting. Read More…